Know what’s mildly amusing? Reading old bios. Not only are these interesting snippets of how we once marketed ourselves — I think they’re important to keep around so we can understand how our professional brands and personal selves are shaped on the web.
Anyway, here are a couple of them from previous professional websites:
I’m a data-minded cultural strategist. A tech junkie big on books, whose information addiction hasn’t yet compromised his communication skills, neuroplasticity and capacity for divergent thinking.
I started out railing against neoliberalism as a college freshman. After dabbling in environmental journalism, I got into science writing, interned in Brussels, backpacked to Istanbul, hung out around the mid-Missouri start-up scene, acquired tech skillz, wrote a masters thesis on AI, and read voraciously throughout. Today I work in marketing. I use this unique perspective to build innovative, data-driven brand strategies rooted in a deft understanding of our digital and physical worlds.
Seeing the forest for the trees means little in the Anthropocene. Exploring the technical weeds and cultural nuances of consumer psychology through strategies that push the boundaries of brand marketing — that’s more my jam.
Be in touch.
I’m a Digital Strategist at The Richards Group, an ad agency in Dallas, Texas.
This most broadly means I research, design and execute digital brand strategies on a daily basis. I also provide technical/cultural consulting and work with clients, vendors and partners to actualize creative data-driven projects.
Driven to improve both the commercial web and the wider world through inventive, informed and increasingly containerized brand strategies, I believe that brand growth today demands rising to face heightened responsibilities of our current moment — complementing or combating the extractive tendencies of today’s digital media ecology through campaigns that inspire, empower, or otherwise promote empathy.
Prior to moving to Dallas in mid-2017, I was finishing my masters coursework in strategic communications at the Missouri School of Journalism. In the process of completing my graduate thesis on artificial intelligence and symbolic convergence theory, I accepted a full-time offer from The Richards Group, where I interned the summer before starting grad school. I’ve since graduated, and at TRG my role has evolved accordingly to suit my thesis topic — between creative data strategy to enterprise strategic planning and macro trend analysis, I’ve developed a specialization in artificial intelligence techniques, technologies and applications.
My background ranges from science journalism to internships in Brussels, Belgium; from the Columbia, Missouri startup scene to journalistic content strategies; from environmental activism to backpacking across the European continent and discovering my half-sister via 23andMe.
More to come.